(This post is sponsored by SDL-SM2, a social-media analytical tool for small- and medium-sized businesses and small agencies.)Tracking and measuring social media is no longer just a nice-to-have for businesses – it’s now a core essential of any modern marketing plan. And that’s true for giant multinational corporations as well as small businesses, agencies, researchers and even social-data hobbyists. Where Does Social Media Monitoring Start?Typically, identifying the Who and Where of social media conversations about your brand and market is a great place to start. The next step is to drill down into word associations and sentiment analysis: What words are people using to describe your products and services, and what are the values associated with those words? And to fully understand where your brand stands in the market, you need to know what people sareaying about your competitors.What does all this mean in practical terms for your business? SDL SM2 makes it easier to identify your most likely prospects. By understanding where they spend time online and what they like to talk about, you can tailor your marketing to be more efficient and effective. And you can get this information without running expensive, intrusive and time-consuming surveys, questionnaires and focus groups.SDL SM2 is available at affordable prices via credit card on flexible month-by-month payment terms with no long term commitment.For more information on Social Media Platforms for Small Businesses, check out SDL’s Cheat Sheet Inforgraphic. Tags:#marketing#small business#social media#social networking Related Posts A Comprehensive Guide to a Content Audit Yes, They Really Are Talking About YouIf you’re new to social media monitoring, you might think no one’s talking about your business at all. But that’s probably not the case. More likely, they’re talking plenty, you just don’t know about it.Fortunately, it’s easier than ever to listen in with SDL SM2, the entry-level, self-serve product offering from the SDL Social Intelligence Division. SDL SM2 offers automated sentiment analysis of more than 60 billion social conversations on YouTube, Facebook and Twitter as well as forums, blogs and wikis going back to 2007 – in your choice of more than 50 languages. It includes customizable and shareable real-time dashboards and the ability to segment the data with category rules. You can even export social media data into Excel or SPSS for further analysis.Social media monitoring isn’t just an academic exercise. It’s all about helping you achieve your business goals: strengthening your brand, staying relevant to customers and driving revenue.Monitoring social data is critical because it:Provides both current and historical informationCan help predict consumers’ behavior Delivers pure, customer-generated feedbackOffers unique insight into competitor activity and perceptionsProduces deep understanding of customers – beyond their relationship to your brand The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… ReadWrite Sponsors
By Barbara O’Neill, Ph.D., CFP®, Rutgers Cooperative Extension, firstname.lastname@example.orgAmerica Saves Week and Military Saves Week are February 27 to March 4 so now is a good time to discuss savings strategies with service members. What is the best way to “find” money to save? There is no one right answer. Automatic payroll deductions work well for many people. For example, they have deposits into a credit union savings account or the Thrift Savings Plan automatically taken out of their paycheck, before they can spend it. Other people do well by saving loose change in a jar and depositing it periodically in a savings account as the jar fills up.Find more info at http://militarysaves.org/A third way to save money is to complete a savings challenge that gradually ramps up (or down) weekly deposits. While many people start these challenges during the first full week of January, as a New Year’s resolution, they can be started at any time. For example, another option is to make a “catch up deposit,” perhaps using tax refund money, in February or March and then complete a calendar year challenge from that point forward until the end of December.Below is a description of six different savings challenges and how they operate:The 52-Week Money Challenge– This challenge begins with a $1 deposit during Week #1. The weekly deposit rises by $1 per week and reaches $52 during the final week of the Challenge (Week #52), with total savings of $1,378. Some people have suggested doing the 52-Week Money Challenge in reverse if people have more money in January (e.g., from holiday gifts or a year-end bonus at work) than they do in December, which tends to be a very expensive month for many people with holiday gifts and travel. The “reverse challenge” strategy is also very motivating. After five weeks, you already have $250 saved. A third way to do the 52-Week Money Challenge is to pick an amount each week that you can afford (e.g., $25 one week and $16 the next) and complete the challenge in any order. Tracking forms are available athttp://walton.ifas.ufl.edu/fcs/files/2014/01/52-Week-Money-Challenge.pdfhttps://www.affinityplus.org/Portals/0/Documents/Blog/52Week.pdfhttps://www.lgfcu.org/sites/default/files/docs/52week_challenge.pdfThe 365-Day Penny Challenge- With this challenge, people make a daily savings deposit and increase their deposit by a penny a day. At the end of a year, they have $667.95 of savings. A description and tracking form are available at http://funhappyhome.com/2016/01/365-day-penny-saving-challenge-save-667-in-one-year/. Like the 52-Week Money Challenge, the 365-Day Penny Challenge can be done forward, backward, or in any order that works for savers.The 52-Week Youth Money Challenge– This challenge is for parents to use to encourage their children to save. See http://www.slideshare.net/BarbaraONeill/52-week-money-challenge-for-youth0315. Weekly savings deposits are 10 weeks each of $1, $2, $3, $4, and $5, resulting in $150 of savings. Week #51 is an optional $25 from birthday gifts and Week #52 is an optional $25 from holiday gifts ($200 total). There is also an option for parents to provide a 50% ($100) match of their child’s savings, resulting in total annual savings of $300.The 15-Week Money Challenge– This challenge is for high school and college students and adults with short-term financial goals. See http://www.slideshare.net/BarbaraONeill/15-week-college-student-money-challenge0715. The Basic Challenge includes five weeks of $10 savings, five weeks of $20 savings, and five weeks of $30 savings, resulting in a total accumulation of $300. The “Hard Core” Challenge starts with a $10 weekly deposit and ramps up the savings deposit by $5 per week for a final deposit of $80, resulting in a total accumulation of $675.The $2,500 Savings Challenge- This challenge begins with a $2 deposit during Week #1. The weekly deposit rises by $2 per week and reaches a high of $98. There are two weeks “off” at a saver’s discretion and a $50 deposit is made during the final week of the Challenge (Week #50), with total savings of $2,500. Like the 52-Week Money Challenge and the 365-Day Penny Challenge, the $2,500 Savings Challenge can be done forward, backward, or in any order that works for individual savers. See http://www.slideshare.net/BarbaraONeill/50-week-2500-savings-challengeThe 30-Day $100 Savings Challenge– This challenge is for small dollar amounts andshort-term financial goals. The challenge format is saving $1 for five days, $2 for five days, $3 for five days, $4 for five days, and $5 for ten days, resulting in $100 of savings on Day #30: http://www.slideshare.net/BarbaraONeill/30-day-100-savings-challenge-0416. Like several other challenges, deposits can be made in any order throughout the month. For example, some people may have more money to save at the beginning of a month than the end.
Onyok Velasco see bright future for PH boxing in Olympics PLAY LIST 00:45Onyok Velasco see bright future for PH boxing in Olympics00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Jarencio, Globalport welcome long break before crucial battles ahead 2 ‘newbie’ drug pushers fall in Lucena sting Yuzuru Hanyu of Japan reacts as his score is posted following his performance in the men’s free figure skating final in the Gangneung Ice Arena at the 2018 Winter Olympics in Gangneung, South Korea, Saturday, Feb. 17, 2018. (AP Photo/Bernat Armangue)GANGNEUNG, South Korea — Yuzuru Hanyu was introduced as the Olympic gold medalist, skated over to the podium and jumped high onto it. With a perfect landing, naturally.He also leaped into the figure skating history books Saturday, becoming the first man to repeat as Olympic champion since Dick Button in 1952.ADVERTISEMENT Adam Rippon doesn’t do quads, but his presentation and dramatic flair earn him points. The 28-year-old dropped from seventh to 10th, but these were successful games for him, and his arm pumps to bolster the audience’s cheers when he was done lent a comical touch.“They usually say that like, after the Olympic Games, somebody’s life changes forever,” Rippon said. “A lot of times it’s the gold medalist, but I have a feeling that my life has changed forever.” Slow and steady hope for near-extinct Bangladesh tortoises View comments Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH “Just happy. I can’t say anymore, just happy,” Hanyu said through his ever-present smile. “I just did my best today. I don’t know if this is the best of my skating life, but I can say from my heart that I skated my best today.”He held off countryman Shoma Uno and Spain’s Javier Fernandez in the free skate.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutCoach Brian Orser met Hanyu as he left the ice after his strong but slightly flawed performance. Then Orser, a two-time Olympic silver medalist who also coaches Fernandez, rushed back to behind the sideboards to help encourage the Spaniard.Fernandez couldn’t match Hanyu. Read Next NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers As always, Hanyu skated to raucous support from the crowd , with thousands of Japanese flags filling the stands. He was terrific, though not perfect, particularly messing up a combination jump.As always, he left the ice to a swarm of cascading Winnie The Pooh dolls flooding the ice.Uno might have won the gold if not for his magnificent countryman. His energy throughout, particularly in the back end of his routine to “Turandot,” permeated the arena, and he pumped his arms wildly when he finished.Fernandez, skating to “Man of La Mancha,” was a worthy medalist, finishing just 1.66 points behind Uno.“It means a lot for my country,” Fernandez said. “We’ve never had a figure skating Olympic medal. We have such few Winter Olympic medals in any sports, so I hope it means a lot to everyone back home.”The 18-year-old Chen had succumbed to the pressure and massive expectations in the short program, a day earlier . On Saturday, he nailed virtually every element. He even did the sixth quad, a loop, getting full credit for the four rotations though he put his hands down on the ice on it.“I think after having such a disastrous short program and being so, so low in the ranking — lower than I usually ever am — it allowed me to completely forget the results and focus on enjoying myself out on the ice,” Chen said, “and getting rid of expectations helped a lot.”He led all three U.S. skaters into the top 10 as his 127.64 points for technical virtuosity put him in another stratosphere, and his 215.08 points for the free skate were a personal high.Chen’s 17-year-old teammate Vincent Zhou, put down five quads — as if to say, “Hey buddy, I can do this, too” — in another spectacular jumping show. Zhou also soared in the standings, winding up sixth.“It’s been such a wild ride over my short 17 years,” Zhou said. “I’ve been through so much, it would take me hours to say it all. But to skate like that, to have a successful performance means so much to me.” Hanyu later congratulated Fernandez and told him he wished both of them could have won.“I told him, ‘Yes, Yuzu, but only one can be champion. Only one can have the gold medal,’” Fernandez said.Uno moved from third Friday to second, loading a high-scoring quad and three triples into the final minute of his routine.“I knew which level of performance I performed,” he said through a translator. “I did what I intended to do.”American Nathan Chen surged from a fiasco of a short program, when he was 17th, by winning the free skate to wind up fifth. He did it with an historic routine featuring six quads.ADVERTISEMENT John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding MOST READ Brace for potentially devastating typhoon approaching PH – NDRRMC AFP official booed out of forum Typhoon Kammuri accelerates, gains strength en route to PH Don’t miss out on the latest news and information. LATEST STORIES
Practice makes perfect for PH booter Belgira Trump signs bills in support of Hong Kong protesters Trending Articles PLAY LIST 00:50Trending Articles02:49World-class track facilities installed at NCC for SEA Games03:07PH billiards team upbeat about gold medal chances in SEA Games05:25PH boxing team determined to deliver gold medals for PH03:04Filipino athletes share their expectations for 2019 SEA Games00:45Onyok Velasco see bright future for PH boxing in Olympics02:25PH women’s volleyball team motivated to deliver in front of hometown crowd01:27Filipino athletes get grand send-off ahead of SEA Games00:36Manny Pacquiao part of 2019 SEA Games opening ceremony Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Ramirez said he was invited to the luncheon in the presence of some cabinet members where Go, who represented President Rodrigo Duterte, and Cayetano inquired about the status of 2019 Manila Games.“I was asked if there’s still a chance to push through and I told them that I have no problem with it (hosting),” said Ramirez.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingIn a board meeting on Wednesday, Ramirez said the PSC board, which is also composed of commissioners Ramon Fernandez, Charles Maxey, Arnold Agustin and Celia Kiram, gave the go-signal for the hosting.“We were very upbeat and happy that there is a big hope of holding the 2019 SEA Games,” said the PSC chief. Barring any major obstacle, the 2019 Southeast Asian Games in the Philippines will most likely push through as planned.Presidential assistant Christopher Lawrence Go and Department of Foreign Affairs Sec. Alan Peter Cayetano breathed life into the country’s hosting of the biennial sportsfest in a meeting with Philippine Sports Commission chair Butch Ramirez on Tuesday.ADVERTISEMENT NATO’s aging eye in the sky to get a last overhaul Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Ramirez said he asked Fernandez to reconcile with Cojuangco in the spirit of unity and cooperation as the PSC board forms a partnership with the POC in the hosting.Ramirez said Fernandez has thrown his full support and even offered Cebu as a venue for equestrian.Sports Related Videospowered by AdSparcRead Next Celebrity chef Gary Rhodes dies at 59 with wife by his side LATEST STORIES Don’t miss out on the latest news and information. Pagasa: Storm intensifies as it nears PAR Lacson: SEA Games fund put in foundation like ‘Napoles case’ View comments Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ MOST READ “The POC welcomes the government support for the hosting and will defer to Secretary Cayetano to announce it. The POC sees the support as a unifying force for Philippine sports,” said POC president Peping Cojuangco.Ramirez, however, added there’s a few more concerns that has to be settled as Sen. Cayetano tries to discuss the positive development with the Philippine Olympic Committee.A reliable source said Cayetano would be named chair of the local organizing committee, replacing Senator Migz Zubiri.The government initially declined to host the 2019 Games, citing the ongoing armed conflict in Marawi City.POC president Jose Cojuangco Jr. appealed to Duterte to reconsider the decision before the deadline on Aug. 18 during the SEAG Federation Council meeting in Kuala Lumpur.ADVERTISEMENT
Batting would be India’s strength in the upcoming World Cup but Mahendra Singh Dhoni’s wretched luck with the toss will also have to turn for the better if India are to break a 28-year-old jinx at the mega-event, feels 1983 World Cup winning captain Kapil Dev.Kapil Dev”Our strength is batting and I feel we should depend on that and have faith. Luck also plays a part…winning the toss in every match. It will be marginally difficult if we lose the toss and the rival team posts a huge total for us to chase a target of 300 or so,” the legendary all-rounder said in an interview.”If we get to bat first and make 300 and odd runs, our bowlers could do the rest for us to win each match,” he added.Though the present squad has been described as balanced by most, the lack of a genuine all-rounder has been a concern but Kapil said Dhoni as a wicket-keeper/batsman fills that slot perfectly.”There is no such thing as even the wicketkeeper is considered an all rounder. We have Dhoni as an all-rounder in the team. Hope he does well to help India win the World Cup and create history as statistics say that no host has won the Cup so far,” he said.”On paper, India look favourites without any doubt. We have so many match-winning players in our team but fielding and running between the wickets are doubtful as the team has a few weak links. Overall the team’s batting is so powerful that it can keep you in good stead and wrest the initiative,” Kapil said of India’s chances in the event starting February 19 in the sub-continent.advertisementKapil said Dhoni is the strength of the team for his exceptional leadership. “I am happy for only one thing that the captain is such important person in the team. If he gets going there is nobody to replace him,” he said.The selection of three spinners in the team has been criticised but Kapil refused to call it a case of one too many.”There is just one extra spinner in the team besides quite a few part time bowlers and picking the playing eleven depended on the captain’s point of view,” he said.On whether the intense pressure of playing at home would be a disadvantage, Kapil said, “I must say that it works both ways. People’s expectations are high and go higher most often.The advantage is that crowd support is going to help you and cheer for you. It depends on how the team members take it,” he said.Kapil refused to comment on whether the team would miss South African coach Gary Kirsten after his stint ends at the end of the World Cup.”I do not know because I am not with the team and I cannot answer what influence the coach had on the team’s performances. The team had foreign coaches for about nine or ten years now,” he said.”I do not bother about these aspects as it is entirely the job of the Indian Cricket Board,” he added.Asked whether he has any advice to offer to the Indian team for winning the Cup, Kapil quipped, “I am not good enough to give advice but they should enjoy themselves and play hard.”Looking back at the 1983 campaign, Kapil said none in the team expected to win the Cup but the belief grew with each match.”There were never any expectation as none of the team members and the team management gave a thought about our winning. It never crossed our minds right from the time we left the Indian shores that we should bring the Cup home,” he said.”We never set any goal for us but we concentrated on winning each league match. Firstly we wanted to win all our league matches and then each of the knockout ties. We were all rejoicing when we made the final and at that point of time we decided to give our best shots.”It was total team work that paid off in our team winning the title. I was feeling elated being captain and I had no words to praise my team mates for their unstinted efforts in realising the dream,” he added.With PTI inputs