NCAA Season 93’s Best 7: Week 12

first_imgOSG plea to revoke ABS-CBN franchise ‘a duplicitous move’ – Lacson We’re just three weeks away from ultimately weeding out the contenders from the pretenders, and for the teams still in the running in the Final Four race, they are hell-bent to grab those seats rather than see their championship aspirations go down the drain.Two teams — Lyceum and San Beda — have already occupied the first two seats, while cellar-dwellers Mapua and St. Benilde are finally out of the running.FEATURED STORIESSPORTSRedemption is sweet for Ginebra, Scottie ThompsonSPORTSMayweather beats Pacquiao, Canelo for ‘Fighter of the Decade’SPORTSFederer blasts lack of communication on Australian Open smogThat leaves six more teams staking their claim for the last two tickets in the playoffs, and after another action-packed week, these teams once again went to their leaders to bolster their chances of making it to the final dance.Here’s this week’s best players: Margot Robbie talks about filming ‘Bombshell’s’ disturbing sexual harassment scene Redemption is sweet for Ginebra, Scottie Thompson Last Week: N/AMJ Ayaay. Photo by Tristan Tamayo/INQUIRER.netCall him Lyceum’s glue guy.Also enough to merit the spotlight this week was Pirates forward MJ Ayaay, who has shown tenacity on both sides of the floor.Though Perez has been the unbowed leader of Lyceum, Ayaay has been steadily churning out consistent numbers while being the one to do the dirty work on the floor for the Pirates.But his mettle will be tested as Lyceum enters unchartered territory as it guns to sweep the eliminations in the final three outings.(4) Robert Bolick – G, San Beda Red Lions13 points, 7 rebounds, 8 assistsLast Week: N/ARobert Bolick. Photo by Tristan Tamayo/INQUIRER.netLook who’s back!Jeramer Cabanag may have had his coming out party and Javee Mocon continued to showcase his worth for San Beda, but it was Robert Bolick, who has been making things work for coach Boyet Fernandez. How to help the Taal evacuees (1) CJ Perez – F, Lyceum Pirates20.5 points (6/13 3PT), 8.5 rebounds, 3.5 assists, 2.5 stealsLast Week: 2CJ Perez. Photo by Tristan Tamayo/INQUIRER.netFor the third straight time, CJ Perez topped our list and there wasn’t much of a debate at all.The energetic forward remained the lynchpin in aiding Lyceum preserve its unblemished 15-0 record.ADVERTISEMENT Little-known Laurenz Victoria sparked the Cardinals to their first win in three months, as they pulled the rug from under St. Benilde, 79-69, and took the Blazers to the grave with them.Victoria’s late explosion, together with Denniel Aguirre, allowed Mapua to finally taste victory again as it snapped its inglorious 11-game losing streak.With the skid now halted, Victoria and the rest of the Cardinals now have the confidence to seek upsets and gain some silver linings despite having a woeful season. Mos Burger to open in Manila; teases with a pop-up MOST READ Sports Related Videospowered by AdSparcRead Next Carpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award DAY6 is for everybody With the collegiate season in full swing, INQUIRER lists the week’s top seven performers in the ongoing NCAA Season 93 men’s basketball tournament. From their game statistics to their overall impact in the outcomes, everything is weighed to come up with the best players from the week that was.ADVERTISEMENT Desiderio struggles, praises ‘great defender’ Dennison in UP loss to FEU In ‘Jojo Rabbit,’ Comedy and Drama Collide It’s too early to present Duterte’s ‘legacy’ – Lacson View comments 18 points (4/8 3PT), 3 rebounds, 8 assists, 1 stealLast Week: N/AMJ dela Virgen. Photo by Tristan Tamayo/INQUIRER.netSpeaking of sweet-shooting, MJ Dela Virgen also had a week to remember.The sophomore caught fire early and continued his torrid shooting in the endgame to go 50 percent from rainbow country in JRU’s 85-52 demolition of Perpetual.Dela Virgen stepping up is another welcome development for coach Vergel Meneses, as the Heavy Bombers strengthened their grip of the third spot.But the PBA legend is hoping that performances like these won’t be a one-off, as he preaches consistency going to JRU’s last four games.(7) Laurenz Victoria – G, Mapua Cardinals19 points, 4 rebounds, 7 assists, 1 stealLast Week: N/ALaurenz Victoria. Photo by Tristan Tamayo/INQUIRER.netMapua may be out, but showed it still has some fight left. Perez showed his brilliance anew on Friday when he recorded a career-best 28 points in the Pirates’ 78-73 win over San Sebastian.But coach Topex Robinson warned Perez that the immaculate record will be put to waste if Lyceum won’t be able to pull off the wins they need to get, especially with the tough grind ahead at the end of the eliminations.(2) Bong Quinto – F, Letran Knights20.5 points, 6.5 rebounds, 1.5 assistsLast Week: 1Bong Quinto. Photo by Tristan Tamayo/INQUIRER.netLast week’s pacesetter remains near the top of our rankings as Bong Quinto helped Letran go 1-1 in a tough week.Though the Knights bowed to the Golden Stags on Tuesday, the forward came out to played inspired basketball on Friday, registering a career-best 27 points in Letran’s 84-78 victory against EAC.Quinto and team captain Rey Nambatac unleashed a stellar showing that could no doubt make their late coach Bob Lotuaco proud if he was alive today.(3) MJ Ayaay – F, Lyceum Pirates13.0 points, 8.0 rebounds, 1.0 block For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. LATEST STORIES Jake says relationship with Shaina ‘goes beyond physical attraction’ The senior guard flirted with a triple-double in the Red Lions’ 83-72 win over Arellano on Thursday in what could be a prelude for his strong finishing kick late this season.With San Beda also dealing with a schedule heavy on contenders in its next four games, you can bet that Bolick can rekindle his form late in the elimination round and aid the Red Lions to extend its 12-game winning streak.(5) Allyn Bulanadi – F, San Sebastian Golden Stags17.5 points (4/13 3PT), 6.5 rebounds, 3.0 assists, 1.0 stealLast Week: N/AAllyn Bulanadi. Photo by Tristan Tamayo/INQUIRER.netAfter another even week for San Sebastian, we have to go with its most consistent performer.And this week, it was Allyn Bulanadi.The forward was part of the sweet-shooting crew that barraged Letran for a 94-64 beatdown on Tuesday, and kept the Golden Stags fighting against Lyceum up until the endgame before falling, 73-78.Bulanadi’s emergence is a fresh sight for San Sebastian, as it spreads the scoring load more to the supporting crew aside from just relying to guys like Michael Calisaan and its troika of guards.(6) MJ Dela Virgen – G, JRU Heavy Bombers Don’t miss out on the latest news and information. last_img read more

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Bin Laden warns of attacks in new tape

first_img The voice on the tape, purported to be bin Laden, said he was directing his message to the American people after polls showed that “an overwhelming majority of you want the withdrawal of American troops from Iraq but (Bush) opposed that desire.” He said insurgents were winning the conflict in Iraq and warned that security measures in the West and the United States could not prevent attacks there. “The proof of that is the explosions you have seen in the capitals of European nations,” he said “The delay in similar operations happening in America has not been because of failure to break through your security measures. The operations are under preparation and you will see them in your homes the minute they are through (with preparations), with God’s permission.” The speaker did not spell out conditions for a truce in the excerpts aired by Al-Jazeera. “We do not mind offering you a long-term truce with fair conditions that we adhere to,” he said. “We are a nation that God has forbidden to lie and cheat. So both sides can enjoy security and stability under this truce so we can build Iraq and Afghanistan, which have been destroyed in this war. “There is no shame in this solution, which prevents the wasting of billions of dollars that have gone to those with influence and merchants of war in America,” he said. In an Arabic transcription of the entire tape on the Al-Jazeera Web site — but not aired — bin Laden makes an oblique reference to how to prevent new attacks on the United States, but does not specify if these are conditions for a truce. “If I were president, I would stop the attacks on the United States: First I would apologize to all the widows and orphans and those who were tortured. Then I would announce that American interference in the nations of the world has ended,” he said. The last audiotape purported to be from bin Laden was broadcast in December 2004 by Al-Jazeera. In that recording, he endorsed Abu-Musab al-Zarqawi as his deputy in Iraq and called for a boycott of Iraqi elections. He issued numerous tapes in 2003 and 2004, calling for Muslims to attack U.S. interests and threatening attacks against the United States. In an April 15, 2004, audiotape, he vowed revenge against the United States for Israel’s assassination of Hamas founder Sheik Ahmed Yassin — and at the same time offered a truce to European countries. Bin Laden appeared in a video released October 2004, just ahead of U.S. presidential elections, saying the United States can avoid another Sept. 11 attack if it stops threatening the security of Muslims. Since December 2004, bin Laden’s deputy in al-Qaida, al-Zawahri, has issued a number of video and audiotapes, including one claiming responsibility for the London attacks, which he said came after Europe rejected the terms of a truce al-Qaida had previously offered them. Al-Jazeera’s editor-in-chief Ahmed al-Sheik would not comment on when or where the latest tape was received. He said the full tape was 10 minutes long. The station aired excerpts with what it “considered newsworthy,” he said, but would not say what was on the remainder. Jeremy Bennie, a terrorism analyst for Jane’s Defense Weekly, said bin Laden appeared to be “playing the peacemaker, the more statesmanlike character” with his offer of a truce. “They want to promote the image that they can launch attacks if and when it suits them. That’s the message of a powerful organization, not a weakened one. They want us to believe they are in control,” he said. The mention of rebuilding Iraq and Afghanistan may be a recognition of divisions among the ranks of Islamic militants over the insurgency in Iraq by bin Laden’s ally, al-Zarqawi, who has come under criticism by some radicals for attacks on Iraqi civilians. “If it turns out to be him, and it’s not old stuff he’s done spliced together, the initial significance of this is that he’s still alive,” former White House antiterrorism chief Richard A. Clarke said. Beyond that, he told The Associated Press, “the only new element in his statement is that they are planning an attack soon on the United States. “Would he say that and risk being proved wrong, if he can’t pull it off in a month or so?” Clarke asked. Of the truce offer, which Clarke said bin Laden has made before, “I think it’s designed to make him look more reasonable in Arab and Muslim eyes. He’s a very sophisticated reader of world opinion and American opinion, and he obviously knows he can’t affect American thinking. He’s too reviled.” Intelligence authorities were examining why bin Laden — if in fact the voice on the tape is verified as his — would be speaking out after more than a year of letting his al-Zawahri serve as al-Qaida’s public face in statements and other communications. One counterterror official, speaking on condition of anonymity because of the sensitive nature of the tape, suggested it was an attempt to show “al-Qaida rank-and-file and the public at large that that he’s still around, given that he hasn’t been heard from in such a long time.”160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! CAIRO, Egypt (AP) — Al-Jazeera on Thursday aired an audiotape purportedly from Osama bin Laden, who says al-Qaida is making preparations for attacks in the United States but offering a truce “with fair conditions.” The tape’s release came days after a U.S. airstrike in Pakistan that was targeting bin Laden’s deputy, Ayman al-Zawahri, and reportedly killed four leading al-Qaida figures, including possibly al-Zawahri’s son-in-law. There was no mention of the attack on the segments that were broadcast. It was the first purported tape from the al-Qaida leader in more than a year — the longest period without a message since the Sept. 11 2001 suicide hijackings in the United States. Al-Jazeera said the tape was recorded in the Islamic month that corresponds with December. AD Quality Auto 360p 720p 1080p Top articles1/5READ MORESanta Anita opens winter meet Saturday with loaded card The speaker refers to an alleged comment by President Bush about bombing the Qatar headquarters of Al-Jazeera, which was first reported in the British press on Nov. 22. He also refers indirectly to the July 7 bombings in London that killed 56 people and to poll numbers that showed a fall in Bush’s popularity, as occurred in late 2005. There was no immediate confirmation of the tape’s authenticity, although the voice resembled that of bin Laden’s in previous messages. U.S. counterterror officials said Thursday they have seen no specific or credible intelligence to indicate an upcoming al-Qaida attack on the country. The United States will not let up in the war on terror despite the threats on the tape, said White House press secretary Scott McClellan. “We do not negotiate with terrorists,” McClellan said. “We put them out of business.” While warning against downplaying the taped threat, officials at intelligence and law enforcement agencies said there has been no recent increase in “chatter” that can indicate that such an attack is imminent.last_img read more

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West Ham coach cleared for attending Democratic Football Lads Alliance march

first_imgWest Ham United have reinstated academy coach Mark Phillips after investigating his involvement in a march organised by the Democratic Football Lads Alliance (DFLA).The Hammers suspended Phillips in October after he attended a DFLA march through London and later defended the group on Twitter, which has been accused of Islamophobia and racism. 1 The club have reinstated Phillips for his part in the march center_img “West Ham United can confirm that following suspension and subsequent investigation, academy coach Mark Phillips has been reinstated to his role in accordance with employment law, and has been reminded of his responsibilities,” a club statement said.West Ham launched an investigation due to concerns Phillips’ social media posts may have broken club regulations and he was suspended.It is understood the club’s inquiry found there were not sufficient grounds for dismissing Phillips for breaching the Hammers’ social media policy and bringing the club into disrepute.But Phillips, who coaches West Ham’s under-18s, has been given a final warning over his conduct.last_img read more

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QPR v Aston Villa: Vargas starts

first_imgEduardo Vargas starts for QPR against Aston Villa, who are without injured defender Philippe Senderos. Rangers were confident that Nedum Onuoha would shake off a hamstring injury in time, but he misses out. Sandro has been passed fit following a groin problem and Rio Ferdinand is again on the bench.Rob Green returns in goal, with Alex McCarthy absent.QPR: Green; Isla, Dunne, Caulker, Yun; Vargas, Henry; Sandro, Fer; Austin, Zamora.Subs: Murphy, Traore, Ferdinand, Kranjcar, Phillips, Hill, Hoilett.Aston Villa: Guzan, Lowton, Vlaar, Clark, Cissokho, Westwood, Cleverley, Sanchez, Weimann, Agbonlahor, Benteke.Subs: Given, Okore, Cole, Bent, Bacuna, Richardson, N’Zogbia.Follow West London Sport on TwitterFind us on Facebooklast_img read more

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PPC to enter Algerian cement market

first_img11 February 2014 South African cement maker PPC said on Monday that “advanced plans” were in place for it to enter the Algerian cement market through a partnership with Algerian private investors that would see it own a 49% stake in the Hodna Cement Company. The transaction will be funded on a project finance basis, with 80% debt funding from local banks, the company said in a statement. The stake, bought for an undisclosed amount, will see JSE-listed PPC assume management control of Hodna, allowing for the consolidation of the financial results of the project into the PPC group accounts. According to PPC, Hodna will be constructing a two-million ton per annum cement plant for approximately US$350-million in the Hodna area, roughly 300 kilometres east of Algiers, and close to the university and technology-focused town of Setif. The Johannesburg-based company is already building cement plants in Ethiopia, Rwanda and the Democratic Republic of the Congo. “This project sees us entering yet another African country and gives us confidence that by 2017, 40% of PPC revenues will be earned outside of South Africa,” CEO Ketso Gordhan said. “The Algerian cement market is very attractive, as consumption exceeds local production by approximately three-million tons of cement per annum. Moreover, the Algerian government has committed itself to large-scale capital spending programmes, including the US$6-billion New City Hassi Messaoud project, which will see the rollout of thousands of housing units,” he said, adding that this would “certainly boost the demand of cement in this country”. The company said that once the feasibility study has been concluded, construction of the plant will take up to 30 months, with commissioning anticipated by the fourth quarter of 2016. As with its other expansion projects, PPC said it would engage China’s Sinoma International Engineering as the contractor to supply and build the plant, supported by India’s Holtec Consulting. According to PPC, cement selling prices in Algeria range between $80 and $120 per ton, with favourable production costs due to affordable petrol prices. The factory is located close to the necessary raw materials, with a well-developed road and rail network to help manage logistics costs. “With a population of close to 40-million people, of which 74% live in urban areas, and a relatively high GDP per capita of US$5 582, Algeria still requires the construction of 225 000 housing units per year to meet demand. The national housing shortage in Algeria is estimated at 1.2-million units,” the company said. SAinfo reporterlast_img read more

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Are the Days of Tungsten Lighting Over?

first_imgWith the introduction of the Arri Skypanels, the Digital Sputnik, and many others, is LED lighting the future of filmmaking?Cover image via Shutterstock.I’m a big proponent of LED lighting. I use LEDs on nearly every shoot. However, I also have tungsten fixtures wherever I go. Yes, tungsten lighting does have some drawbacks. They’re hot. They’re power-hungry, and they’re not daylight-balanced. However, tungsten lighting is still (and will remain) a vital tool in the filmmaker’s arsenal.Image via B&H.There are certain things that a tungsten light can do that modern LEDs just can’t. For these reasons, I still continue to use these invaluable tools on set. I’m going to break down the four reasons why I think we’ll still be seeing tungsten lighting on sets for many years to come.Light Quality The quality of light from a tungsten source simply outperforms LEDs. They’re color-balanced perfectly at 100 CRI. I also love how much control a good fresnel light offers with the beam of light. Yes, there are fresnel LED options out on the market. However, they don’t have the same sharp quality to their spot or smoothness to their flood. LED options simply can’t match this feature quite yet. The fact that the fresnel lenses are so great inside tungsten fixtures means this light will be around for years to come.A tungsten source can also be about as raw as you can get — especially with open-face options. This gives you more control as a cinematographer to shape the lights for the scene.Image via Resolution Rentals.PriceQuality LED lighting is expensive. Tungsten lighting is less expensive. It’s as simple as that. You can look at any rental house’s pricing list, and tungsten fixtures will always be cheaper than LEDs. For budget shoots, tungsten packages are great way to go because they will give you the most raw and punchy output that you could want. LED prices have become more affordable over the years, and they may even catch up at some point — but not yet.I’ve even seen many rental houses offer discounts on their tungsten packages. Also, when looking to purchase your own set of lights, tungsten sources are usually still cheaper than LED sources. I always find it wise to have a good mix of LED and tungsten sources as each type of lighting is its own paintbrush. Different scenes require different approaches.Image via B&H.Build QualityTungsten light sources are built like tanks. I’ve used Mole Richardson heads that are older than I am. These lights were built to last through years of hard work on sets, and those same lights are still ready to work today.While tungsten lights may be power hungry, hot, and raw, they are still fantastic tools that help filmmakers tell our stories. I still plan on using tungsten lighting in the years to come.Do you only used LEDs now or are you using a mixture of light sources? Let us know in the comments.For more information on LEDs and tungsten lighting, check out these articles.Understanding Color Rendering Index with LEDsThe Future of LED Lighting with the ARRI SkyPanelThis LED Lighting Hack Can Literally Illuminate MountainsLighting for Film & Video: LED vs TungstenUnderstanding Set Lighting and Color Temperaturelast_img read more

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Sixers: Top pick Markelle Fultz done for summer with ankle sprain

first_imgPagasa: Kammuri now a typhoon, may enter PAR by weekend Fultz appeared to roll his ankle in Saturday night’s game and was helped to the locker room by two teammates.He had just signed his contract earlier in the day and was taken for X-rays. The former Washington star had eight points in 15 minutes.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsIt was the last thing the Sixers wanted to see just when they appeared ready to put years of misery behind them. They have dealt with significant injuries to center Joel Embiid and last year’s No. 1 pick, Ben Simmons, over the last three years.The 76ers pulled off a trade with Boston before the draft to move up from No. 3 to No. 1 to take Fultz, the dynamic scoring point guard that team president Bryan Colangelo felt was the perfect piece to put with Simmons and Embiid.a Sports Related Videospowered by AdSparcRead Next FILE – In this Wednesday, July 5, 2017, file photo, Philadelphia 76ers guard Markelle Fultz (7) drives around Utah Jazz guard Dante Exum during the first half of an NBA summer league basketball game in Salt Lake City. Fultz needed to be helped off the court with an injury to his left ankle in the 76ers’ summer league game Saturday, July 8, against Golden State. (AP Photo/Rick Bowmer, File)LAS VEGAS — No. 1 overall pick Markelle Fultz will miss the rest of the NBA summer league because of a sprained left ankle.The Philadelphia 76ers say Fultz is expected to return to basketball activities in one to two weeks. Fultz tweeted Sunday : “I’m ok, thank you for all who where worried!”ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Lacson: SEA Games fund put in foundation like ‘Napoles case’ Another vape smoker nabbed in Lucena El Nido residents told to vacate beach homes View comments Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ LATEST STORIES China furious as Trump signs bills in support of Hong Kong LOOK: Jane De Leon meets fellow ‘Darna’ Marian Rivera Don’t miss out on the latest news and information. MOST READ $50 million boxing tournament announces quarterfinal matchups Pagasa: Storm intensifies as it nears PARlast_img read more

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Indian designers obsessed with celebrities?

first_imgCelebrity sightings on the runway – a superfluous exercise, or an indicator of a mutually beneficial relationship between designer and star? We find out.One actress, six months, three shows for three different designers. The price – 8-12 lakhs depending on the stature of the designer concerned. Plus the usual trappings. A business-class air ticket, a Mercedes to pick up the star, a suite at a fivestar hotel, etc etc. And was it worth it? Sure, if you judge the entire exercise by the pictures of the star accompanied by the said designer of the moment in the city supplements. Not if you look closely. Hardly a mention of the clothes or the actual fashion.So why does practically every designer (with the exception of a handful) hanker after a Bollywood showstopper? The answer may lie in the fact that in a country so diverse and versatile, the one common denominator between socioeconomic classes and geographical differences is its cinema-where its movie stars make these made-in-Mumbai films come alive, and lend mass appeal. Thus a star at a fashion show is an easy crutch to draw attention.We now have multiple fashion weeks. In fact so many such exercises are being mounted, that the inevitable ‘fatigue factor’ has reared its ugly head, and both the audience and the press are reluctant to pay too much attention to these shows. Compounding the problem is the fact that each week is packed to the gills with quantity rather than quality. So whether you are a young designer starting out, or an old one fading fast, the only way to bring in the crowds and get the chatterati talking is the presence of a movie star.Yet the exercise is quickly losing momentum. Often, movie stars looking to promote their upcoming releases will walk the ramp at fashion shows and then go on to talk about their latest film instead of the outfits they just wore. And jaded by the phenomenon, newspapers have started to simply ignore the final walk on the ramp, and publish interviews with these stars (who have been made available at the designer’s expense), where they talk about everything under the sun, except the show.But sometimes the association can be beneficial. If the designer works with a star and the star is a client or an admirer, then the connect is relevant and real. Sabyasachi, the talented man from Kolkata, has designed for long for actress Rani Mukerjee, and she has been a faithful presence at his shows. So is the case with Tarun Tahiliani and Shilpa Shetty, who walked for the designer and has sported his ensembles at her wedding and other red-carpet occasions. Plus there is Abu Jani-Sandeep Khosla who have always been the designers of choice for the Bachchan family and Dimple Kapadia among others, with these stars enthusiastically being part of every show the designer duo mount.Part of the problem has been exacerbated by fashion magazines, who in their quest for larger sales, dumped models from their covers in favour of movie celebrities. So if the press subscribed to the practice, the fashion fraternity was only too happy to follow.In the late ’90s, a watch company was launched in India. The name of the brand was a difficult one for the Indian tongue to pronounce. And thus sales suffered in spite of an aggressive advertising and PR campaign. The solution: a male star with a pan-Indian reach was called in and made its brand ambassador. An active event calendar and a big advertising campaign followed. In two years, it was among the top watch brands in the country with the star endorsing the timepieces in his shoots and films.The lesson here is that the partnership between brand and star was established as a long-standing one, and over time consumers recognised the fact. Compare this with a star’s solitary ramp walk at a fashion show that instantly fades from public memory, and doesn’t garner lasting benefits.The question to ask is, what makes customers flock towards fashion labels? Is it the multiple pictures of a movie star wearing a brand, or is it the actual fashion garments themselves?Packing a front row with B-list movie stars (as demonstrated by a designer known for his pushy manners) only takes away from whatever little design he is displaying on the ramp. Compare this to a Manish Arora and Rajesh Pratap Singh who have, to my memory, never used a movie star on the catwalk, and yet have been lauded show after show for the finesse and beauty of their presentations. Both designers, by remaining true to their essence, have garnered international acclaim and commercial success.Around the globe, we see that fashion brands engage with movie talent in a more multi-layered manner. If the star is sitting on the front row at their shows, more likely than not, he or she also features in their advertising spreads. In India, the cost of using a star in a fashion campaign is prohibitive, making this an impossibility. None of the Indian fashion houses are large enough to afford this kind of a relationship with a leading Bollywood figure.And so we will continue to see stars sparkle on the ramp in the foreseeable future. And until the show sponsors, the page-three press and the designers themselves are happy with this little stunt and what it brings to the table, fashion will remain incidental, and never the focus.advertisementadvertisementlast_img read more

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